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Nefertum — نفرتُم
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Case Studies

Real digital marketing results from the Egyptian market

Pick the industry you care about and see real before/after numbers for each client.

E-commerce · Real Estate· 11 months

From 0 to EGP 2.04M in revenue in 11 months

Emerging Egyptian real-estate brand

SEOMeta AdsEmail
The challenge

Brand new with zero digital presence, fierce competition from larger players, and a limited budget in the first 6 months.

The solution
  • Strong Arabic SEO foundation + 60 technical articles
  • Geo-segmented Meta campaigns by governorate
  • 14-day email automation for warm leads
Results: before / after
Monthly revenue
Before
EGP 0
After
EGP 230K
+∞
ROAS
Before
—
After
5.8x
—
Organic followers
Before
0
After
112K
+112K
Monthly sessions
Before
180
After
48,000
+26,567%
“In under a year, Nefertum built a real sales channel for us from scratch — not just ads.”
— Marketing Director · Emerging Egyptian real-estate brand
SaaS · B2B· 8 months

14.2x return on ad spend for a B2B platform

Egyptian SaaS platform for operations

Google AdsLinkedInCROAnalytics
The challenge

Very high lead cost (CPL EGP 1,400), long sales cycle, and no clarity on which channels actually drive paying customers.

The solution
  • Rebuilt Google Ads with full Brand/Non-brand separation
  • LinkedIn ABM targeting 240 named accounts
  • Industry-specific landing pages + CRO
  • Multi-channel attribution via GA4 + server-side
Results: before / after
ROAS
Before
1.9x
After
14.2x
+647%
Cost per lead (CPL)
Before
EGP 1,400
After
EGP 740
−47%
Monthly pipeline
Before
EGP 480K
After
EGP 778K
+62%
Demo bookings
Before
23
After
118
+413%
“First time we could clearly see which channels actually bring paying customers. The shift was dramatic.”
— CEO · Egyptian SaaS platform for operations
Healthcare · Clinic Group· 12 months

+820% organic traffic & #1 local rankings across 8 branches

Clinic group with 8 branches in Greater Cairo

SEOLocal SEOContentGBP
The challenge

Full dependence on costly Google Ads, no branch appearing in Local Pack, and weak medical content users didn't trust.

The solution
  • Full technical SEO + clinic Schema markup
  • GBP per branch + reviews management
  • Medical content reviewed by in-group doctors
  • Local link building from Egyptian medical domains
Results: before / after
Monthly organic sessions
Before
3,400
After
31,300
+820%
Local Pack rank
Before
#7 avg
After
#1 avg
Top 1
Monthly organic bookings
Before
62
After
402
+548%
Ads dependency
Before
92%
After
38%
−54pp
“What Nefertum's team pulled off in Local SEO transformed our clinics. Patients walking in without us paying for them.”
— General Manager · Clinic group with 8 branches in Greater Cairo
Real Estate · Luxury Developer· 9 months

63% drop in qualified-lead cost during summer season

Luxury developer on the North Coast

Meta AdsSocialCROWhatsApp
The challenge

Large budget with weak return, inconsistent social feed, and no proper lead qualification before handing off to sales.

The solution
  • Rebuilt landing pages with smart qualification form
  • Meta campaigns segmented by purchase power
  • Unified visual identity + 90 seasonal posts
  • WhatsApp CRM for automated follow-up
Results: before / after
Cost per qualified lead
Before
EGP 980
After
EGP 360
−63%
Qualified lead rate
Before
11%
After
34%
+209%
Monthly reservations
Before
8
After
24
+200%
Sales response time
Before
6h 20m
After
12 min
−97%
Professional Services · Law· 14 months

#1 Google ranking for 340 commercial keywords

Cairo-based law firm

SEOContentWeb
The challenge

Outdated site ranking for nothing, total reliance on personal referrals, and weak digital trust signals.

The solution
  • Rebuilt site with modern standards and pro content architecture
  • +180 legal articles authored with firm partners
  • Legal Schema + Author Authority signals
Results: before / after
First-page keywords
Before
0
After
340
+340
Monthly organic sessions
Before
210
After
18,400
+8,662%
Monthly consultations
Before
12
After
94
+683%
Education · EdTech· 6 months

−58% subscription CAC and 2.3x growth in paid base

Learning platform for Egyptian students

TikTokMeta AdsInfluencers
The challenge

Heavy seasonality, high CAC, and competition from global players with much bigger budgets.

The solution
  • TikTok content with real teachers
  • 7-day free trial funnel with nurture
  • Influencer collabs with top students
Results: before / after
CAC
Before
EGP 412
After
EGP 173
−58%
Paid subscribers
Before
1,840
After
4,232
+130%
Trial → Paid
Before
8.4%
After
21.6%
+157%

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